In today’s world, we all love to make our homes feel cozy, warm, and inviting. One of the easiest ways to do that is by lighting a beautiful candle. But here’s a common problem many people face—most candles are small, don’t last long, and their scent disappears in just a few minutes. Not only that, but replacing them constantly becomes expensive.
Well, guess what? A group of passionate entrepreneurs noticed this issue and decided to do something fun and different. That’s how Big Ass Luxuries was born. This company, started by Trent and Chloe Mervine, along with Chloe’s twin sister Kelsey, is all about creating oversized, luxurious candles that are not only long-lasting but also make a bold statement in your home.
They made an appearance on Shark Tank and impressed both the Sharks and viewers with their high-quality product and playful branding. Let’s take a deeper look at their journey, their pitch, the deal they made, and where they stand today.
Big Ass Luxuries Shark Tank Pitch Summary
When the Mervine trio entered the Shark Tank, they asked for $500,000 in exchange for 5% equity, putting their company valuation at $10 million. Their pitch focused on quality, sustainability, humor, and most importantly—solving a real consumer problem.
Here’s a breakdown of how the offers went during the episode:
| Shark | Offer Made | Counteroffer | Deal Accepted? |
|---|---|---|---|
| Daymond John | Out – Conflict of interest (involved in a similar product) | N/A | No |
| Lori Greiner | $250k loan + $250k for 15% equity | Negotiated to 12% equity | Yes |
| Kevin O’Leary | $500,000 for 20% equity | Countered with 10%, rejected | No |
| Barbara Corcoran | Out – Concerned about valuation | N/A | No |
| Mark Cuban | Out – Didn’t see it fitting his portfolio | N/A | No |
Eventually, the founders struck a deal with Lori Greiner, who offered $250,000 as a loan and $250,000 in exchange for 12% equity. The deal brought their company’s valuation down to around $4.17 million, but the value Lori added was much more than just the money.
How Did Big Ass Luxuries Start?
The idea for Big Ass Luxuries began when Trent and Chloe received a massive 200-ounce candle as a gift, which lasted for six months. When they tried to replace it, they realized it would cost about $600. That sparked an idea.
Trent started melting wax on the kitchen stove, learning how to make candles from YouTube tutorials. Through trial and error, they perfected their formula using natural coconut-soy wax, which is better for the environment and cleaner to burn.
Eventually, they created their signature oversized candles. Friends were shocked by their size and began jokingly calling them “big ass candles”—and that’s how the name stuck!
Product Details and Availability
Let’s talk about the actual products they offer. Big Ass Luxuries has two main candles:
| Product Name | Size | Burn Time | Price | Key Features |
|---|---|---|---|---|
| Baby Big Ass Candle | 150 oz | 300–500 hours | $179 | Natural coconut-soy wax, organic cotton wicks, clean and long burn |
| Big Ass Candle | 300 oz | 750–1,000 hours | $284 | Oversized centerpiece, luxury feel, phthalate & paraben-free |
They also offer:
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Sample trios so customers can try scents before buying a full-size candle.
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Scent options like Santal & Coconut, Sparkling Paloma, Sea Salt & Orchid, and more.
You can buy these candles on their official website, bigassluxuries.com, and in a few select boutiques and retailers.
What Happened After Shark Tank?
After their appearance on Shark Tank, Big Ass Luxuries saw a massive increase in website traffic and sales. People loved the name, the size, and of course—the quality. Their bold branding and sense of humor made them stand out in the crowded home fragrance market.
Thanks to Lori Greiner’s mentorship, they were able to:
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Streamline production
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Improve their online shopping experience
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Introduce new scents and collections
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Plan for wholesale expansion
Here’s a quick update on their business growth:
| Year | Revenue Earned |
|---|---|
| Year 1 | $1.3 million |
| Year 2 | $2.1 million |
| Year 3 (current) | $2.4 million+ so far, projected to hit $4 million |
With a standard 10% annual growth rate, their estimated net worth is now around $6.11 million as of 2025.
Why Big Ass Luxuries Stands Out
Here’s why people are falling in love with this brand:
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Massive Burn Time – These candles last for months, saving money in the long run.
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Natural Ingredients – No harmful chemicals, phthalates, or parabens.
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Handcrafted Touch – Every candle is poured and finished by hand.
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Unique Branding – The fun name makes it memorable and gift-worthy.
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Scent Variety – Fragrances for every mood, room, and season.
In a world where products are often small, overpriced, and underwhelming, Big Ass Luxuries is offering more—for both your nose and your money.
Customer Reactions and Feedback
Customer reviews have been overwhelmingly positive. Many say the scent fills their entire home and lasts much longer than expected. The oversized design makes the candle feel like a statement piece, not just a utility item.
People love gifting them for:
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Housewarming presents
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Weddings and anniversaries
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Birthdays and holidays
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Corporate gifting
And the name? It never fails to make people smile.
Final Thoughts: Lighting the Way to Luxury
Hello friends, if you’re tired of small, disappointing candles that burn out quickly, then Big Ass Luxuries is the upgrade you didn’t know you needed. Their oversized candles not only smell amazing and last forever, but they also make you smile every time you light one.
The journey of Trent, Chloe, and Kelsey from melting wax in the kitchen to closing a deal on Shark Tank is inspiring. They proved that a great product combined with humor, passion, and smart business moves can light the way to success—literally.
So next time you want to create the perfect vibe at home, give these big-ass candles a try. They’re funny, fancy, and totally unforgettable.