Hello friends! Today, we are going to talk about a strong and inspiring woman—Emma Grede. You might know her as a successful fashion entrepreneur or from her role as a guest shark on Shark Tank. Emma is not only a smart businesswoman, but she also supports women, diversity, and inclusivity in every venture she takes on.
In this article, we’ll look at Emma Grede’s net worth in 2025, how she made her money, and the business decisions that helped her become one of the most powerful women in the industry.
Emma Grede Net Worth 2025
As of 2025, Emma Grede’s estimated net worth is over $320 million. Her major sources of income come from her brands Good American, Skims, and Safely. These brands are known for their innovation, inclusivity, and wide consumer reach.
Let’s take a quick look at her wealth growth:
| Year | Estimated Net Worth |
|---|---|
| 2018 | $50 million |
| 2020 | $120 million |
| 2022 | $250 million |
| 2025 | $320+ million |
Emma’s businesses continue to grow, which means her wealth is also increasing steadily.
Emma Grede’s Investments on Shark Tank
Emma joined Shark Tank as a guest investor and brought her passion for inclusive and women-led businesses to the show. She has invested $1.8 million across 9 deals out of the 40 pitches she saw.
| Deal Stats | Details |
|---|---|
| Total Pitches Seen | 40 |
| Deals Made | 9 |
| Solo Deals | 4 (44%) |
| Group Deals | 5 (56%) |
| Largest Deal | $350,000 in Kahawa for 8% |
| Average Investment | $200,000 |
| Average Equity Taken | 18% |
| Average Deal Valuation | $1.11 million |
Her investment approach is clear—Emma likes to support female founders, Black-owned brands, and products with a social mission.
Notable Shark Tank Deals
Here are some of Emma Grede’s standout investments from Shark Tank:
| Company | Investment + Stake | Partners |
|---|---|---|
| Kahawa | $350,000 for 8% | Solo |
| Bridal Babes | $250,000 for 20% | Solo |
| Cakes Body Bra | $300,000 for 10% | Solo |
| Range Beauty | $150,000 for 20% | Lori Greiner |
| No Limbits | $100,000 for 10% | Mark Cuban |
| Kin Apparel | $200,000 for 30% | Lori Greiner |
| Junobie | $100,000 for 22.5% | Solo |
| Richaulist | $150,000 for 15% + 5% advisory shares | Mark Cuban |
Emma’s deals are not just about money—she often includes advisory shares or profit-based contingencies to support the entrepreneurs she believes in.
Early Life and Career Beginnings
Emma Grede was born on September 23, 1982, in East London, England. Raised by a single mother, she worked hard from a young age. She was fascinated by fashion and saved money by delivering newspapers to buy fashion magazines like Elle and Vogue.
She studied at the London College of Fashion but left before graduating to start working. Her early jobs at luxury concierge companies and fashion event firms gave her experience and valuable industry connections.
How Did Emma Grede Make Her Money?
Emma made most of her wealth by co-founding and building successful brands. Here are her top three money-making businesses:
1. Good American
Co-founded with Khloé Kardashian in 2016, Good American is known for size-inclusive fashion. The brand made $1 million in sales on its first day, proving there was a big demand for body-positive fashion.
2. Skims
Emma is a founding partner in Skims, the shapewear and clothing brand created by Kim Kardashian and her husband Jens Grede. Today, Skims is worth over $4 billion, and Emma owns an 8% stake, making it a major contributor to her net worth.
3. Safely
In 2021, Emma co-founded Safely, a plant-based cleaning brand with Kris Jenner and Chrissy Teigen. Safely promotes a clean home without harmful chemicals and fits well with modern lifestyle trends.
Emma Grede’s Ownership Stakes
| Business | Stake Owned |
|---|---|
| Good American | 23% |
| Skims | 8% |
| Safely | 22% |
These stakes explain how Emma has grown her wealth to over $320 million, while also building brands that reflect her values.
Real Estate and Assets
Emma and her husband Jens Grede own luxurious homes in Los Angeles, particularly in Bel Air. They moved there in 2017 and live a comfortable, stylish life with their children.
Besides real estate, Emma has a collection of designer fashion, luxury cars, and artwork. She enjoys the finer things in life, but she is also known for smart spending and reinvesting her money in long-term ventures.
Philanthropy and Personal Life
Emma is not just about business. She is deeply committed to giving back. She is the chairwoman of the 15 Percent Pledge, a movement that urges retailers to dedicate 15% of shelf space to Black-owned businesses.
This campaign raised over $10 billion in sales for Black entrepreneurs by 2022.
She also supports:
-
Baby2Baby – for children living in poverty
-
Women for Women International – helping women survivors of war
Emma is married to Jens Grede, with whom she has four children. Despite her busy schedule, she makes time for her family and believes in balance between life and work.
Future Projections
Emma Grede’s net worth is likely to continue rising. With Skims expanding globally, Good American becoming a fashion staple, and Safely tapping into eco-conscious markets, she is set to cross $400 million in the next few years.
She may also expand into tech-driven fashion, sustainable beauty, or even luxury real estate investments.
Conclusion
Emma Grede’s story is a powerful example of what you can achieve with hard work, purpose, and smart decisions. From humble beginnings in East London to becoming a millionaire entrepreneur and Shark Tank investor, she continues to break boundaries.
Friends, whether you’re dreaming of starting a fashion brand or investing in startups, Emma’s journey proves that with the right mindset, anything is possible.