In today’s busy world, finding healthy, tasty, and quick snacks can feel like a challenge. Many of us don’t have time to cook full meals, especially when we’re always on the move. As a result, we often turn to fast food or other unhealthy options. But what if there was a protein-rich, delicious snack that could be eaten on the go and still meet modern dietary needs?
That’s where Deviled Egg Co. comes into the picture.
Founded by Rachel Van Buskirk and Alexi Wellman, this company took a simple, traditional appetizer—the deviled egg—and turned it into a gourmet, on-the-go snack. Their flavors are fun, their food is healthy, and best of all—they’re catering to people who need gluten-free, dairy-free, and vegetarian options.
Let’s dive into their Shark Tank journey, what happened after the show, and where the company stands today.
Deviled Egg Co. Shark Tank Pitch Recap
Rachel and Alexi stepped into the Shark Tank with a bold idea and a flavorful product. They asked the Sharks for $150,000 in exchange for 5% equity, placing a valuation of $3 million on their company. The Sharks were interested, and a deal was made, but not quite on the original terms.
Here’s a quick summary of what happened in the tank:
| Shark | Offer & Terms | Counteroffer | Deal Made? |
|---|---|---|---|
| Daymond John | Out – didn’t invest in food | N/A | No |
| Lori Greiner | Out – loved it but stayed a customer | N/A | No |
| Kevin O’Leary | $150,000 for 20% equity | No counter | No |
| Barbara Corcoran | $150,000 for 15% equity | No counter | No |
| Mark & Barbara | $250,000 for 20% equity (joint deal) | Accepted | Yes |
With this new offer from Mark Cuban and Barbara Corcoran, the company’s valuation was reset to $1.25 million, but the additional funding and strategic help made the deal worth it.
What Makes Deviled Egg Co. So Special?
Rachel’s journey began back in 2017, when she noticed there were very few gourmet deviled egg options available. She began experimenting in her kitchen and soon came up with unique, high-protein, grab-and-go egg snacks that people actually loved.
By 2020, she had launched a food trailer to test the market. Even during the challenges of the pandemic, the trailer was a success, and by 2021, she opened a full-service restaurant in Omaha, Nebraska.
Eventually, she realized that a grab-and-go model would be more scalable, allowing customers to enjoy these snacks quickly and conveniently. That’s when the real business growth began.
Unique Flavors and Dietary Options
One of the best things about Deviled Egg Co. is the variety of creative flavors they offer. These aren’t your basic picnic eggs.
Some popular flavors include:
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Cheeseburger
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Crab Rangoon
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Chicken Caesar Salad
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Smoked Salmon
They also offer options that are:
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Gluten-free
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Dairy-free
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Vegetarian
This makes Deviled Egg Co. perfect for people with different dietary needs.
Product Availability
If you’re wondering how to get your hands on these delicious eggs, here’s how:
| Availability Method | Details |
|---|---|
| In-store Pickup | Locations in Omaha, NE, and new stores in Denison & McKinney, TX |
| Online Ordering | Available through the company’s official website |
| Nationwide Shipping | Yes – they ship all over the U.S. |
| Catering Services | Great for parties and events |
Their website offers an easy way to order online, and they’re growing quickly by opening more grab-and-go stores in different cities.
What Happened After Shark Tank?
After their Shark Tank episode aired, Deviled Egg Co. saw a big boost in attention. Website traffic, social media following, and customer interest increased almost overnight.
They used the investment from Mark Cuban and Barbara Corcoran to:
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Open more locations in Texas and Nebraska
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Improve packaging and shipping for nationwide deliveries
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Grow brand awareness through local and national marketing
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Begin exploring franchise opportunities for future expansion
They also continued to offer their gourmet eggs through pop-up events and food shows, attracting more fans and loyal customers.
Current Net Worth and Growth
Let’s talk numbers.
Originally, Rachel and Alexi valued the business at $3 million, but after their deal with Mark and Barbara, the new valuation became $1.25 million.
Now, with all the growth after Shark Tank, Deviled Egg Co.’s estimated value has climbed back up. Assuming a 10% annual growth rate (which is standard in food startups), the company’s estimated net worth today is around $1.85 million.
Here’s a breakdown:
| Metric | Value |
|---|---|
| Initial Ask | $150,000 for 5% equity |
| Final Deal | $250,000 for 20% equity |
| Original Valuation | $3 million |
| Deal Valuation | $1.25 million |
| Current Estimated Net Worth | ~$1.85 million (2025 estimate) |
Customer Response
The customer feedback has been incredibly positive. People love the taste, the creativity, and the fact that these snacks are healthy and convenient.
Parents, fitness lovers, and people with dietary restrictions all appreciate how customizable these deviled eggs are. It’s hard to find snacks that are both delicious and good for you, but Deviled Egg Co. delivers on both fronts.
What’s Next for Deviled Egg Co.?
Rachel and Alexi are focused on the next big step: franchising. With lots of interest from people who want to bring the brand to their city, it’s only a matter of time before Deviled Egg Co. appears in more neighborhoods across the country.
They’re also experimenting with seasonal flavors and limited-edition packs, adding fun and variety to their menu.
If they continue to grow at this rate, Deviled Egg Co. could become a household name in the healthy snack industry.
Final Thoughts
Hello friends, the story of Deviled Egg Co. is a perfect example of what happens when passion, innovation, and perseverance come together. Rachel and Alexi started with a simple idea and turned it into a growing brand loved by people all over the country.
Their appearance on Shark Tank gave them the boost they needed, but it was their commitment to quality and creativity that kept the momentum going.
So, if you’re looking for a snack that’s tasty, healthy, and unique, give Deviled Egg Co. a try. Whether you’re on a road trip, planning a party, or just need a midday pick-me-up, these gourmet eggs might just be your new favorite food.
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